The Australia-Israel Chamber of Commerce is one of Australia’s leading business networking and thought leadership forums, linking Australian businesses with the extraordinary tech start-up culture of Israel’s innovation economy. Using forms derived from the existing Logo, a triangular matrix was devised to create a framework for supporting imagery. This adds energy and dynamism to the branding as well as being a flexible system that allows variation across a range of pieces.
2020 marks the 50th Anniversary of the AICC. A simple amendment to the flag device and some additional text communicates the fact with a subtle note of celebration.