Cognian Technologies is a fast-growing Australian technology company with a mission to make every building a smart building. The distinctive C Logo made from overlapping planes alludes to the built landscape but with an added twist – an optical illusion effect – that speaks to the innovative, disruptive technologies of the future. The colour palette of greys with bright acid yellow-green is modern and technical with a dash of illumination – lighting being a principle aspect of smart building transformation using Syncromesh technology, developed by Cognian.
The planes in the logo were used in various ways to create a graphic extrapolation of the branding and create a house feel.
An alternative wireframe version of the branding was created for small, limited colour applications of the logo such as on products.