Max Coaching assists people with career transition. Working with individuals and organisations they have a unique system of helping people identify new career directions and supporting them through transition to new jobs and new horizons. Max Coaching wanted the business to look approachable, dynamic and engaging. Definitely not serious stuffy and boring. The colour orange from the previous logo was retained and the step-by-step nature of the process was developed into a graphic style for use on collateral. The addition of a palette of supporting colours with black has created a strong house style for the brand.
The presentation folder looks deliberately subdued on the outside (Max Coaching’s clients may have to keep their job transition intentions under wraps at work) but opens up to a bright colourful interior symbolising the vibrant work options ahead,