The NRL Wellbeing and Education team work to assist players develop their skills off the field by supporting and providing guidance on life issues including education, careers, ethical and moral decision making, physical and mental health, etc. Jane Caro and I developed an overarching concept to communicate the values to players: Careerwise, Characterwise, Healthwise and Leaguewise. A series of brochures and collateral for players was devised with Jane Lowder from Max Coaching, along with the NRL. We have developed and refined the materials over several years and attracted the interest of Australian schools and overseas sporting bodies including the NFL.