Steric specialises in the development, processing and packaging of food products, and supplies private label products and foodservice products nationally. A new modern identity was devised to represent the combining of ingredients, cooking and processing. The typography is modern and technical and the colour palette in the symbol refers to the various sauces, toppings, drinks, soups, etc produced.
Steric Next is the customised new product development service that Steric can provide to customers who want to create their own lines of sports drinks, marinades, dressings, etc. The logo is a variation of the company logo and the brochure takes would-be clients on a step by step journey through the stages required to bring a new product to market and the capabilities of Steric to assist.