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Stephanie Martin Design

LA ROSA WINE BAR AND OSTERIA

La Rosa Wine Bar and Osteria in the Strand Arcade is the sister to The Restaurant Pendolino, both owned by Nino Zoccali. Nino wanted a logo inspired by the  moody interior with a sacred art feel. The decorative fabricated metal screens in the interior provided the perfect shape and with a simple colour palette of black, red and gold two logos were developed. A decorative roundel above expands the religious theme and an elegant typographic treatment below is the more simplified form.

La Rosa Wine Bar and Osteria in the Strand Arcade is the sister to The Restaurant Pendolino, both owned by Nino Zoccali. Nino wanted a logo inspired by the  moody interior with a sacred art feel. The decorative fabricated metal screens in the interior provided the perfect shape and with a simple colour palette of black, red and gold two logos were developed. A decorative roundel above expands the religious theme and an elegant typographic treatment below is the simplified form.

La Rosa Logo

Application of the branding has been applied to business cards, coasters, menus, uniforms, signage, packaging as required.

Application of the branding has been applied to business cards, coasters, menus, uniforms, signage, packaging as required.

La Rosa Business Card

La Rosa Montage

Strad del Bacco Range

The restaurant offers a range of Italian style house wines that carry on the rose theme using a photographic rose in various colourways. The labels were developed with Nino Zoccali and Cristian Casarin, Group Sommelier.

BROWN BROTHERS 125 YEARS SPECIAL RELEASE

To mark the 125th anniversary of Brown Brothers a range of 4 wines were specially released to mark 4 generations of the Brown Family. The stacked Brown Brothers lettering from logo was enlarged to fill the wraparound label and printed in a spot gloss varnish to create a rich black-on-black background - a traditional yet modern backdrop to the classic typography and gold foil logo that are overlaid.

To mark the 125th anniversary of Brown Brothers a range of 4 wines were specially released to mark 4 generations of the Brown Family. The stacked Brown Brothers lettering from logo was enlarged to fill the wraparound label and printed in a spot gloss varnish to create a rich black-on-black background – a traditional yet modern backdrop to the classic typography and gold foil logo that are overlaid.

A paper scroll with added story details for each wine an was attached with black cord to add a sense of ceremony to the range. Each scroll listed the names of the Brown family in gold over a traditional engraving of 4 glasses to represent the 4 generations.

A paper scroll with added story details for each wine an was attached with black cord to add a sense of ceremony to the range. Each scroll listed the names of the Brown family in gold over a traditional engraving of 4 glasses to represent the 4 generations.

The series of 4 wines were packaged in pairs, in specially designed presentation boxes with matt and gloss varnish effects, magnetised lift out lids and webbing straps.

The series of 4 wines were packaged in pairs, in specially designed presentation boxes with matt and gloss varnish effects, magnetised lift out lids and webbing straps.

BURRANGONG RIDGE WINES

The label design combines the B and the R of the brand name with a streak / flecks of gold. The textured timber background relates to the product name Timbercutter Shiraz
The label design combines the B and the R of the brand name with a streak / flecks of gold. The textured timber background relates to the product name Timbercutter Shiraz

Fiona and Eris Gleeson, with established careers in medicine and law, had a sideline project – a vineyard – in the magnificent Hilltops Wine Region near Young in NSW. When they decided to release a wine under their own brand they wanted the label to reference the goldmining history in the area. The label design combines the B and the R of the brand name with a streak / flecks of gold. The textured timber background relates to the product name Timbercutter Shiraz. This background texture can change to suit extensions to the range while maintaining a strong visual continuity.

The label design combines the B and the R of the brand name with a streak / flecks of gold. The textured timber background relates to the product name Timbercutter Shiraz

The BR branding was also reduced to a simple black and gold generic version and a single colour option for use on a generic carton.

The label design combines the B and the R of the brand name with a streak / flecks of gold. The textured timber background relates to the product name Timbercutter Shiraz

CRAIGMOOR WINES

Craigmoor Cellar Hand
Established in 1858, Craigmoor, is the oldest Cellar Door in Mudgee. A new identity and packaging for the Cellar Door range was devised to firmly link Craigmoor to the vibrant social and winemaking history of the area. Each label tells a story associated with some aspect of life and winemaking over the decades in Mudgee. The use of typography gives the range an air of authority and credibility. The wine names and stories offer the perfect conversation starter at Cellar Door to engage customers.

Established in 1858, Craigmoor, is the oldest Cellar Door in Mudgee. A new identity and packaging for the Cellar Door range was devised to firmly link Craigmoor to the vibrant social and winemaking history of the area. Each label tells a story associated with some aspect of life and winemaking over the decades in Mudgee. The use of typography gives the range an air of authority and credibility. The wine names and stories offer the perfect conversation starter at Cellar Door to engage customers.

Craigmoor_CellarHand

Craigmoor_CellarHand

Branding on the wines is deliberately subdued to place greater emphasis on the stories.Various devices add to the historical tone of the design concept. The letter C references ‘circa’ as well as Craigmoor and is used in various ways across the packaging. The footnote superscript and pointing hand graphic add character and allude to the deeper story.

Branding on the wines is deliberately subdued to place greater emphasis on the stories.Various devices add to the historical tone of the design concept. The letter C references ‘circa’ as well as Craigmoor and is used in various ways across the packaging. The footnote superscript and pointing hand graphic add character and allude to the deeper story.

Craigmoor Hand

Craigmoor Stamp

BROWN BROTHERS 125 YEARS SPECIAL RELEASE CELLAR DOOR

The 125th anniversary of Brown Brothers saw the release of a collectors set of 4 wines in black labels to mark 4 generations of the Brown Family. This design concept was extended to the Cellar Door range in a complementary white treatment. The stacked Brown Brothers lettering from logo was enlarged to fill the wraparound label and printed in a spot gloss varnish to create a subtle yet striking background to the classic typography and gold foil logo that are overlaid.

The 125th anniversary of Brown Brothers saw the release of a collectors set of 4 wines in black labels to mark 4 generations of the Brown Family. This design concept was extended to the Cellar Door range in a complementary white treatment. The stacked Brown Brothers lettering from logo was enlarged to fill the wraparound label and printed in a spot gloss varnish to create a subtle yet striking background to the classic typography and gold foil logo that are overlaid.

White vertical cap seals top of the bottles.

White vertical cap seals top of the bottles.

Wall-to-wall Brown Brothers lettering in gloss varnish on textured stock creates a rich backdrop to the overlaid text. Back label text aligned side-on adds modernity to a classic centred design.

Wall-to-wall Brown Brothers lettering in gloss varnish on textured stock creates a rich backdrop to the overlaid text. Back label text aligned side-on adds modernity to a classic centred design.

The Brown Brothers Cellar door range offers unusual varietals such as Malbec, Gamay, Montepulciano and Graciano.

The Brown Brothers Cellar door range offers unusual varietals such as Malbec, Gamay, Montepulciano and Graciano.

AICC COLLATERAL

The Australia-Israel Chamber of Commerce is one of Australia’s leading business networking and thought leadership forums, linking Australian businesses with the extraordinary tech start-up culture of Israel’s innovation economy. Using forms derived from the existing Logo, a triangular matrix was devised to create a framework for supporting imagery. This adds energy and dynamism to the branding as well as being a flexible system that allows variation across a range of pieces.
The Australia-Israel Chamber of Commerce is one of Australia’s leading business networking and thought leadership forums, linking Australian businesses with the extraordinary tech start-up culture of Israel’s innovation economy. Using forms derived from the existing Logo, a triangular matrix was devised to create a framework for supporting imagery. This adds energy and dynamism to the branding as well as being a flexible system that allows variation across a range of pieces.

The Australia-Israel Chamber of Commerce is one of Australia’s leading business networking and thought leadership forums, linking Australian businesses with the extraordinary tech start-up culture of Israel’s innovation economy. Using forms derived from the existing Logo, a triangular matrix was devised to create a framework for supporting imagery. This adds energy and dynamism to the branding as well as being a flexible system that allows variation across a range of pieces.

2020 marks the 50th Anniversary of the AICC. A simple amendment to the flag device and some additional text communicates the fact with a subtle note of celebration.

2020 marks the 50th Anniversary of the AICC. A simple amendment to the flag device and some additional text communicates the fact with a subtle note of celebration.

CRAIGMOOR ESTATE COLLECTION

Craigmoor_Artist Series Range
A top tier premium range from Craigmoor allowed for a more in-depth expression of Craigmoor in the local area. The client embraced the concept of allowing leading Australian artist Leonie Barton, to create a series of works in her “emphemerals” style in response to the vineyards and Craigmoor location. The labels are designed as a series of “works” with artist citation. Each label features a unique, abstract, intriguing image that establishes a sophisticated sense of place for Craigmoor Wines in Mudgee.

A top tier premium range from Craigmoor allowed for a more in-depth expression of Craigmoor in the local area. The client embraced the concept of allowing leading Australian artist Leonie Barton, to create a series of works in her “emphemerals” style in response to the vineyards and Craigmoor location. The labels are designed as a series of “works” with artist citation. Each label features a unique, abstract, intriguing image that establishes a sophisticated sense of place for Craigmoor Wines in Mudgee.

Craimoor Estate Collection Chardonnay

Craimoor Estate Collection Shiraz

Craimoor Estate Collection Cabernet

Craimoor Estate Collection width=

18eightynine

EighteenEightyNine

EighteenEightyNine

The 18 Eighty Nine range was released to celebrate the 125th anniversary of Brown Brothers. The Brown family would typically sit around the kitchen table each morning to plan the activity for the day. The concept for the brand emerged from this story with a series of labels featuring chairs sprouting vines. “Pull up a chair and join us” became the theme to the brand which is all about sitting, talking and relaxing with wine, over a long period of time.

The 18 Eighty Nine range was released to celebrate the 125th anniversary of Brown Brothers. The Brown family would typically sit around the kitchen table each morning to plan the activity for the day. The concept for the brand emerged from this story with a series of labels featuring chairs sprouting vines. “Pull up a chair and join us” became the theme to the brand which is all about sitting, talking and relaxing with wine, over a long period of time.

Each varietal featured a different classic chair sprouting vines to suit the wine. The chair above is from the Chardonnay label.

Each varietal featured a different classic chair sprouting vines to suit the wine. The chair above is from the Chardonnay label.

Cartons carry on the theme in a simplified two colourways for reds or whites.

Cartons carry on the theme in a simplified two colourways for reds or whites.

BLUE PYRENEES ESTATE

Blue Pyrenees needed a complete packaging refresh. It was decided to retain two key elements from the original packaging: an image of the hills and vineyard in the moonlight and a distinctive yellow for the label on their hero Vintage Brut.

Blue Pyrenees needed a complete packaging refresh. It was decided to retain two key elements from the original packaging: an image of the hills and vineyard in the moonlight and a distinctive yellow for the label on their hero Vintage Brut.

A new logo and monogram in blue and gold was designed to strengthen and enhance the brand name on packaging.

A new logo and monogram in blue and gold was designed to strengthen and enhance the brand name on packaging.

The vineyard image was redrawn with flexibility and printing effects in mind. For example a narrow band of the illustration adds interest and texture on the sparkling range, while the full illustration creates a wraparound image on caps for table wines. The Yellow label on the Flagship Vintage Brut was retained and became the basis for a range of sparkling wines with colour coded labels.

The vineyard image was redrawn with flexibility and printing effects in mind. For example a narrow band of the illustration adds interest and texture on the sparkling range, while the full illustration creates a wraparound image on caps for table wines. The Yellow label on the Flagship Vintage Brut was retained and became the basis for a range of sparkling wines with colour coded labels.

The Blue Pyrenees range of table wines feature the full illustration with linework and details embellished in raised gloss varnish. The client wanted interesting shaped labels,  so the horizon line of hills in illustration was used to define the top edge of labels creating a distinctive, memorable silhouette.

The Blue Pyrenees range of table wines feature the full illustration with linework and details embellished in raised gloss varnish. The client wanted interesting shaped labels,  so the horizon line of hills in illustration was used to define the top edge of labels creating a distinctive, memorable silhouette.

A complete range of business stationery including presentation folder with vineyard illustration printed in a subtle watermark effect was designed. Templates in Word were created to allow wine tasting note sheets to be updated by winery, in-house.

A complete range of business stationery including presentation folder with vineyard illustration printed in a subtle watermark effect was designed. Templates in Word were created to allow wine tasting note sheets to be updated by winery, in-house.

EGGZI

The simple, black, white and yellow colourscheme with black and white photography on the pouch adds credibility. The full colour labels convey appetite appeal and provide product differentiation. Generic pouches in 2 sizes are labelled to create the full range of products including Chefs’ Whole Eggs, Chefs’ Egg Yolks, Bartenders’ Egg Whites, with more products, such as Dessert Egg Whites, to be added to the mix shortly.
Designed by chefs for restaurants, bars and gourmet cooks, Eggzi pasteurised eggs are a new product concept supplying free range pasteurised eggs in a convenient pouch format. Branding for Eggzi includes a graphic egg in the shape of an chef’s hat as the dot on the i.

Designed by chefs for restaurants, bars and gourmet cooks, Eggzi pasteurised eggs are a new product concept supplying free range pasteurised eggs in a convenient pouch format. Branding for Eggzi includes a graphic egg in the shape of an chef’s hat as the dot on the i.

The simple, black, white and yellow colourscheme with black and white photography on the pouch adds credibility. The full colour labels convey appetite appeal and provide product differentiation. Generic pouches in 2 sizes are labelled to create the full range of products including Chefs’ Whole Eggs, Chefs’ Egg Yolks, Bartenders’ Egg Whites, with more products, such as Dessert Egg Whites, to be added to the mix shortly.

The simple, black, white and yellow colourscheme with black and white photography on the pouch adds credibility. The full colour labels convey appetite appeal and provide product differentiation. Generic pouches in 2 sizes are labelled to create the full range of products including Chefs’ Whole Eggs, Chefs’ Egg Yolks, Bartenders’ Egg Whites, with more products, such as Dessert Egg Whites, to be added to the mix shortly.

Designed by chefs for restaurants, bars and gourmet cooks, Eggzi pasteurised eggs are a new product concept supplying free range pasteurised eggs in a convenient pouch format. Branding for Eggzi includes a graphic egg in the shape of an chef’s hat as the dot on the i.

The simple, black, white and yellow colourscheme with black and white photography on the pouch adds credibility. The full colour labels convey appetite appeal and provide product differentiation. Generic pouches in 2 sizes are labelled to create the full range of products including Chefs’ Whole Eggs, Chefs’ Egg Yolks, Bartenders’ Egg Whites, with more products, such as Dessert Egg Whites, to be added to the mix shortly.

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stephaniemartindesign

The Artists Series is the premium wine range from The Artists Series is the premium wine range from Craigmoor. Leading Australian artist Leonie Barton, was commissioned to create a series of works in her “ephemerals” style in response to the vineyards and Craigmoor location. Each label features a unique, abstract, intriguing image that establishes a sophisticated sense of place for Craigmoor Wines in Mudgee.
#winepackagingdesign
C1858 - Craigmoor is the oldest Cellar Door in Mud C1858 - Craigmoor is the oldest Cellar Door in Mudgee. This shorthand version of the logo reinforces the historical aspects of the footnotes range.
#winepackagingdesign
#branding
Cellar Hand one of the Craigmoor footnote range - Cellar Hand one of the Craigmoor footnote range - celebrating stories from the rich winemaking and social history of the Mudgee wine region.
#winepackagingdesign
So Long 2020. Designer Xmas card. Photography by K So Long 2020. Designer Xmas card.
Photography by Keith Arnold. Design by Stephanie Martin. 
#xmascarddesign
Strada del Bacco label design for house wines at L Strada del Bacco label design for house wines at La Rosa and The Restaurant Pendolino in the Strand Arcade.
#winepackagingdesign
La Rosa restaurant branding. #brandingdesign La Rosa restaurant branding.
#brandingdesign
18 Eighty Nine - wine range logo for Brown Brother 18 Eighty Nine - wine range logo for Brown Brothers.
#logodesign
Brown Brothers 125 Years Limited Release Range - d Brown Brothers 125 Years Limited Release Range - detail of sparkling label.
#winepackagingdesign
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stephanie@stephaniemartindesign.com.au


Stephanie Martin Design

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