The original Pirie Sparkling label was quite small and branding was too quiet compared to the competition. It was decided to increase the size of the label and refresh the colours and finishes. Over time a range of variants has been created: Non Vintage, Vintage Brut, Blanc de Blancs and Rosé. The result is a refreshed look that is true to its roots but has more presence and vibrancy.

Cognian Technologies is a fast-growing Australian technology company with a mission to make every building a smart building.
The distinctive C Logo made from overlapping planes alludes to the built landscape but with an added twist – an optical illusion effect – that speaks to the innovative, disruptive technologies of the future. The colour palette of greys with bright acid yellow-green is modern and technical with a dash of illumination – lighting being a principle aspect of smart building transformation using Syncromesh technology, developed by Cognian.

The planes in the logo were used in various ways to create a graphic extrapolation of the branding and create a house feel.

An alternative wireframe version of the branding was created for small, limited colour applications of the logo such as on products.

Jac Wagyu raises premium quality wagyu on their family farm “Clevecourt” in Bingara NSW. A new identity and packaging for their rendered Wagyu Fat is the first step in a range of fresh meat cuts and value added products (sausages, burgers, etc) set to appear in Coles.

The eye-catching orange and black stands out in the meat cabinet.

Branding still works strongly on the most basic of packaging.

These panels for trade show stand show how the branding works on a different scale.

Winemaker Brian Freeman likes simplicity and he likes yellow. I can work with that.

This design just rolls itself out and the lineup looks impressive all together.

Recently launched Corona range takes the yellow to the next level.

Syncromesh is a wireless technology platform for smart buildings. The logo includes interconnecting rings that refer to wi-fi, within a stylised S that can be simplified to allow for small application on products that utilise the technology or as an icon on plans and drawings. The Syncromesh branding uses the same acid yellow green to tie-in with parent company Cognian Technologies.

Staminade is an iconic Australian brand. A refresh to the packaging was undertaken to strengthen and simplify the look and reinforce the Australian made message.

ALTO Olives produce a range of award winning Australian extra virgin olive oils. The name ALTO is derived from the Latin Alto meaning high and the groves are situated in the foothills of the Great Dividing Range in NSW. The simple branding with the A at the top alludes to the higher altitude of the groves, Australia and the top quality of the oils.

Two specialist recruitment businesses came together under the one brand. The common  aim was expressed in the concept of a Pearl – the ideal candidate and the ideal position. The stylish simplicity was a good fit with the all female team.

Candidates were traditionally sent a gift of chocolates on their first day in a new job. A blank gift card was part of the corporate stationery (for this purpose) but could also be used for any other occasion.

Steric specialises in the development, processing and packaging of food products, and supplies private label products and foodservice products nationally. A new modern identity was devised to represent the combining of ingredients, cooking and processing. The typography is modern and technical and the colour palette in the symbol refers to the various sauces, toppings, drinks, soups, etc produced.

Steric Next is the customised new product development service that Steric can provide to customers who want to create their own lines of sports drinks, marinades, dressings, etc. The logo is a variation of the company logo and the brochure takes would-be clients on a step by step journey through the stages required to bring a new product to market and the capabilities of Steric to assist.

I worked with Katherine Brown from Brown Brothers to develop labels for the Moscato Gold range. The labels feature a combination of photography and illustration of magnolia flowers printed on textured pearlescent stock with a combination of finishes. Light, decorative and pretty it is designed to appeal to a female target market.

A generic gift carton could be used for either White Gold or the Rose Gold variant.